Moose also expanded into the Canadian market with the launch of a hybrid direct distribution model for a strategic selection of new brands, including Akedo and Bluey. In 2021, Moose Toys was awarded with five wins at the Australian Toy Awards. In 2019, The Moose portfolio continued to diversify as the business entered the preschool category with Kindi Kids, a Shopkins spin-off which features the popular Shoppies line of dolls as preschoolers. In 2018, Moose Toys acquired Worlds Apart as part of a European expansion. In 2017, Manny Stul was inducted into the Australian Toy Industry Hall of Fame. In 2016, Shopkins won girl toy of the year for the second time running for the Shopkins Scoops Ice Cream Truck at the 16th annual Toy Industry Association's Toy of the Year Awards. Target and Walmart CEO Manny Stul also won the EY World Entrepreneur Year Award, and is the first Australian to do so. In 2016, Moose was recognised as Toy Vendor of the year in the US by Toys R Us. In 2015, at the 15th annual Toy Industry Association's Toy of the Year (TOTY) Awards ceremony held in New York City, Moose Toys' Shopkins Small Mart was awarded the '2015 Girl Toy of the Year' The brand in late 2014 also changed its logo design. In 2014, Moose Toys launched the Shopkins toy line which later grew into a franchise in later years with spin-offs and other merchandise and relocated its main office to Cheltenham, in Melbourne, Australia. 'In 2011, Paul Solomon led a move to distribute Moose Toys products directly into US retail (which ends its distributor license with Canadian toy company Spin Master), starting with a collectible brand called " The Trash Pack". The company is based in Cheltenham, Melbourne, Australia įrom the 2000s to 2015, revenue for the company grew from $10 million to more than $900 million. Later in 2001, Moose was acquired by Chief Executives Manny Stul, Jacqui Tobias and Paul Solomon. In 1985, Moose Toys was founded by Brian Hamersfeld. You can help by converting this section, if appropriate. This section is in list format but may read better as prose. Moose is headquartered in Australia, has over 600 staff and distributes to over 50 countries. Moose Toys (or Moose Enterprises or Moose Creative Management Pty Ltd or The Moose Group) is an Australian-owned toy design, development and distribution company founded in 1985.
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